Important Notice

Thank you very much for your continued patronage of CHONO.
Thanks to all of you who have supported us and shown us your support, the brand is celebrating its 12th anniversary.
For the Fall/Winter 2025 season, which will mark a turning point like the zodiac, we will be taking on new challenges.

From the 2025 Fall/Winter collection:
CHONO has established itself as a textile brand.
While retaining that identity,
A higher quality and more sophisticated women's wear brand
"FURUMAU"
We will start as.

[FURUMAU Brand concept]

Clothes that let you be yourself

What is FURUMAU?
Birds flap their wings freely and fly around = "behave" comes from
Words that indicate actions or behavior

Like a bird that flies freely and powerfully

Enjoy fashion freely
Know yourself
Wear clothes to bring out your unique charm

Classic and modern,
Real clothes that are both stylish and comfortable to wear