大切なお知らせ

2025秋冬コレクションより、CHONOはテキスタイルブランドとして確立、 そのアイデンティティを引き継ぎながら、
より上質で洗練されたウィメンズウェアブランド「FURUMAU（ふるまう）」としてスタートいたします。

詳しくはこちら

CONCEPT

The maker imagines the joy of the wearer,
Those who wear it feel the maker's passion and are moved to tears.
At CHONO, we want to create products that incorporate the thoughts of both the maker and the wearer.
With this in mind, we have named our brand "imagine fabrics".
With the help of experienced and skilled craftsmen,
Such blissfulness is born
Original fabric.

Through a carefully tailored piece of clothing
We will bring you special moments to brighten your everyday life.

Showing the people involved in the production process of the garment,
Create your own brand-specific "Descriptive Label"
Attach it to the clothes you made,
We are communicating the importance of Japan's technological capabilities.

Descriptive Label（品質表示）

私達が提供する商品には、通常表記されている品質表示とは別に大切な思いを伝える品質表示が存在します。
「Made by the Japan Craftsmen」
そう掲げられたこのマークは日本の数々の職人によって作られたことを証明しています。

１着の製品が出来上がるまでに関わった技術者の名前が記されています。
私達が考えるmade in japanとは日本の沢山の職人とのバトンリレーから生まれた愛着のある1着となる為に
ひとつの洋服にひとつのストーリーを乗せて伝えること。
日本の技術者を守り、日本の技術を残す未来に繋がる日本でのものづくりを信じて。

The products we offer feature a statement of quality that goes beyond the usual labels, conveying a cherished sentiment
“Made by the Japan Craftsmen”.
Displaying this mark is proof that the product was crafted by Japan's several skilled craftpeople.
The names of the craftpeople involved in creating each item are listed on the label.
For us, “Made in Japan” means telling the story of how each piece of clothing is created through a relay of several Japanese craftpeople, so that it becomes a cherished item.
It also reflects our belief in ensuring the future of Japanese craftmanship by protecting the craftpeople themselves.