CONCEPT

The maker imagines the joy of the wearer,
Those who wear it feel the maker's passion and are moved to tears.
At CHONO, we want to create products that incorporate the thoughts of both the maker and the wearer.
With this in mind, we have named our brand "imagine fabrics".
With the help of experienced and skilled craftsmen,
Such blissfulness is born
Original fabric.

Through a carefully tailored piece of clothing
We will bring you special moments to brighten your everyday life.

Showing the people involved in the production process of the garment,
Create your own brand-specific "Descriptive Label"
Attach it to the clothes you made,
We are communicating the importance of Japan's technological capabilities.