FURUMAU

Starting with the 2025 Fall/Winter collection, CHONO will be established as a textile brand, and while retaining its identity, it will launch as "FURUMAU," a more high-quality and sophisticated women's wear brand.

[FURUMAU Brand concept]

Clothes that let you be yourself

What is FURUMAU?
Birds flap their wings freely and fly around = "behave" comes from
Words that indicate actions or behavior

Like a bird that flies freely and powerfully

Enjoy fashion freely
Know yourself
Wear clothes to bring out your unique charm

Classic and modern,
Real clothes that are both stylish and comfortable to wear

Clothes that allow you to be just like yourself.
FURUMAU is a word that indicates movement or action.
It is derived from the Japanese word "furuimau"
= a bird flapping its wings freely and flying around.
Just like a bird flapping its wings freely and powerfully, we fashion freely, understand ourselves,
and wear clothes to bring out our own unique charm.
We offer real clothes that are both gorgeous and easy to wear, combining the classic with the modern.